Olaf Ransome
1 min readAug 29, 2018

--

BLUF — Bottom line up front. Get the ask into the first two lines. People often read on mobile devices; they initally only see the headline.

If you have 3 questions, and more would be too many, then i) say in the BLUF part that there are three quesitons marked in blue and ii) separate out the quesions, maybe even with a heading: “Questions”. Do not expect me ot look for them in the text.

And I love the advice on using short paragraphs. Easier to to scan read.

--

--

Olaf Ransome
Olaf Ransome

Written by Olaf Ransome

The Bankers’ Plumber. I help banks and FinTechs master their processing; optimising control, capacity and cost. I also offer training courses; Operational Risk

No responses yet